Three tiers that cover 90% of agency clients.
| Client type | Tier | Why |
|---|---|---|
| Local business, 1 service area | Starter ($1,500) | 10 posts covers core topics |
| Regional, multiple services | Growth ($3,000) | Needs pillar coverage |
| National brand or ecommerce | Scale ($5,000+) | Volume drives authority |
| Startup, fast traction | Growth ($3,000) | Aggressive publishing |
| Tier | Posts | Your time | Revenue | Margin |
|---|---|---|---|---|
| Starter | 10 | 2-3 hrs/mo | $1,500 | ~90% |
| Growth | 25 | 4-5 hrs/mo | $3,000 | ~92% |
| Scale | 50+ | 6-8 hrs/mo | $5,000 | ~93% |
Pricing tip: Start with Growth as your default recommendation. Best balance of volume, results, and margin. The interactive calculator in Chapter 15 shows you what these numbers look like on the DIY stack instead.